18 July 2012

Latinos fueling growth within an Episcopal Church they feel embraces women, gays and immigrants

In 2008, a meeting was convened in San Antonio, Texas with the expressed purpose of evaluating the Episcopal Church and how it could reach out to the burgeoning Hispanic community. It included a group of priests, but in a twist, also two Hispanic marketing professionals. That’s why the resulting report featured marketing terms like a SWOT analysis (assessing strengths, weaknesses, opportunities and threats) and was able to analyze the U.S. Hispanic demographic the church was so keen on drawing in. The report was also something else for the Latino/Hispanic ministries within the Episcopal Church: A blueprint which helped make Latinos its fastest growing demographic in the last three years.

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